Section 2.1: Google Keyword Planner

A common misconception is that the Google Keyword Planner is solely for advertisers. This is untrue; anyone can utilize this tool. In fact, it's something you should be doing right now to enhance your posts.

What does this tool do? It helps you discover keywords that can yield favorable results for your content. For instance, if you're drafting an article on marketing and want it to gain traction, what’s the first step?

You would access the Google Keyword Planner, input the term you’re interested in, and check its search volume.

At this point, you should also focus on long-tail keywords—phrases that will remain relevant as long as the internet exists. For example:

• How does the Earth function?
• Why is Mars red?
• How many days are in February?

Long-tail keywords typically start with a question. Experiment with this approach while developing your posts.

In summary, research your primary keyword to see its monthly search volume, explore variations, and incorporate long-tail keywords to enhance your content’s performance.

This tip is invaluable: Aim for keywords with a monthly search volume of 100–1000, as this indicates a demand with fewer competing topics.

Section 2.2: Google Suggest

Google Suggest operates similarly to the Keyword Planner, but its unique feature is that it displays real-time search terms.

Let’s try it out together. Enter some keywords into Google and add an underscore (“_”) next to the main word, and observe the results.

For example: _piramide de maslow

Using this symbol or the asterisk (“*”) will reveal the most searched terms associated with that specific keyword. Many people perceive Google merely as a search engine, but it’s actually the most powerful tool available for content creators—if you know how to leverage it.

Section 2.3: YouTube Suggest

YouTube Suggest functions in much the same way. By adding the underscore before your desired keyword, a multitude of search terms will appear. I included YouTube Suggest in this list because it often provides a broader range of terms than Google Suggest.

The second video discusses effective Facebook algorithm strategies to increase visibility and engagement on your posts—essential for maximizing your reach.

Section 2.4: Importance of Research

Research is crucial; without it, your content’s success is jeopardized.

Imagine if you were to undergo surgery with a physician who graduated from a distance-learning program. No offense to them, but I wouldn’t feel secure in that scenario. The same principle applies when someone encounters your post without credible evidence to back your claims.

Thus, conducting thorough research before drafting your content is vital. It not only boosts the trustworthiness of your writing but also enhances your credibility.

Section 2.5: Content Optimization

This is the final touch that can significantly elevate your posts. Content optimization is where all the previous steps come together.

Remember those long-tail keywords you identified using Google’s tools? Now is the time to integrate them into your text.

Additionally, this stage requires you to determine the appropriate tone for your audience. For example, a formal tone may be necessary for corporate writing, while a more casual and engaging tone may be preferable for general audiences.

Why is this important? Because it facilitates a better reading experience.

During optimization, seek out the best images for your article, reference all research sources, and craft compelling titles. A personal recommendation: save title creation for after you finish writing. This approach allows for greater creativity and a clearer perspective when naming your piece.

In essence, to create a viral post, amalgamate all these strategies to ensure your readers grasp your intended message.

Thank you for taking the time to read this. I hope these insights will be beneficial, just as they were for me in my early writing journey.